The 4 P's to Selling Your Home
Is your current real estate agent using what I commonly refer to as the 4 P's to selling your home?
What are the 4 P's you ask?
- Put your home in the MLS
- Put a sign in the yard
- Put an ad in the paper
- Pray that it sells
I also use the 4 P's to selling your home. However, you will find my 4 P's a lot more enticing. They include:
- Price - I prepare a very thorough Competitive Market Analysis. I use information from active listings, recent closed sales and even expired listings to determine the price that will get the greatest number of buyers through the door.
- Presentation - A growing number of buyers are looking for turnkey homes--homes that are move-in ready. The best way to compete is to make sure your home is properly de-cluttered, cleaned, painted and staged. I work closely with sellers to assist them in preparing their home to compete with the many homes already on the market.
- Photography - After we have priced a home properly and prepared it to be show ready. I have professional photographs taken. Ninety percent of buyers begin their search on the Internet. You want to make sure your home stands out. One of the ways to do that, is to provide clear, well-lit photos showcasing the features of your home. My photographer takes approximately 60 -70 photos. Then we use the best photos to put in the MLS (multiple listing service). However, the MLS only allows 20 photographs so I also provide a virtual tour with 50 or more photographs of your home. Who is going to visit a home with dark, blurry photographs?
- Proactive Marketing - This is where I really set myself apart from the competition. I use a combination of custom signage, Internet marketing, single property websites, open houses and direct mail to get your home the exposure it needs. The Internet has become the first showing. If you have a combination of price, presentation, photography and proactive marketing, you will get showings. The more showings you have the better chance you have of selling your home.
Which approach would you rather use the 4 P's most commonly practiced by other agents or my 4 P's of selling your home?