What's My Franklin TN Home Worth?: Do the Photographs I Include in My Blog Posts Matter?

Do the Photographs I Include in My Blog Posts Matter?

Do the Photographs I Include in My Blog Posts Matter?

Governors Club Golf Course Brentwood TNI just read a lovely post written by Jeanean Gendron. In this post, she recounts her very personal blogging journey. She is also an accomplished artist and photographer and included several of her photographs in the post.

While reading this post, I was reminded of a comment I received in a recent post. It suggested that the photographs we include in our posts are not an important part of the post itself.

The commenter felt that "content is king", nothing else matters. I would not argue with the premise that "content is king", however, I disagree with the statement that photographs don't matter. Photographs enhance the post and can be responsible for drawing readers in.

I find this to be especially true when I am writing localism posts. I take lots of photographs of Franklin TN neighborhoods and the surrounding Williamson County area. Many of which are contained within my blog posts. Even, when I write a market report, the photograph is of a home located within that particular neighborhood.

This provides buyers with an idea of the type of homes they can find in that particular neighborhood. Why would I include a photograph of a home in a neighboring community? Isn't it better to include an actual home from that neighborhood? Then the buyer can get an idea of the size, architecture and price.

I am working with out-of-state buyers right now who found me through my blogging efforts. They have not had the opportunity to frequent any of the boutiques, shops or eateries in historic downtown Franklin.

They feel they have come to know the area due to my blogging efforts. They specifically mentioned that they love the photographs I have included of the area. It is one of the things that inspired them to investigate buying a Franklin TN home.

Westhaven Franklin TN Swimming PoolFor example, the photograph to the left is of the resort-style  swimming pool located in the Westhaven neighborhood of Franklin TN. Now tell me that photograph does not draw you in?

If I were looking for a neighborhood with a swimming pool, Westhaven would definitely be on my list. That's just one example of how we can draw our readers in.

Does that mean I don't have to provide good quality content? No. I still need to provide quality local information for buyers and sellers.

The photographs are just the icing on the cake. The cake might taste good by itself but when I add the icing that cake may go from good to fabulous.

That's what I want...fabulous.

Do the photographs I put in my posts matter? You be the judge.



Tammie White, Managing Broker/Owner
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.
Comment balloon 85 commentsTammie White, Broker • December 05 2011 03:31PM


The one who coined the phrase, "a picture is worth a thousand words," sure knew  that it meant blogs and the internet too. I agree!!

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) almost 7 years ago

Sandy - I actually think the photos here are even more important than other types of marketing. Look how the colors just pop. You don't get that with an ad in the paper.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

I think pictures are so important..us humans are such visual creatures and we definitely like eye candy!  Great post and congrats on the feature!!

Posted by Jeanna Martinez (RE/MAX Access) almost 7 years ago

I agree 100%. And what you can do with the photo matters too. 

Steamboat Springs Home in Old Town

Posted by Charlie Dresen, Steamboat Springs, CO e-Pro (Steamboat Sotheby's International Realty) almost 7 years ago

Images from the area to support the copy help expand the experience for the reader. And when you embed video, real video from the local area with sound, folks from the region, now the buyer is in your community, transported. That is connection, engagement, something the buyer can relate to and you have develop rapport, trust. Local images are way way better than cartoon clip art. And labeling the images for SEO bell ringing and <h3>code </h3> to identify the video embed, because what it is is not recognized, it all gets your post jacked up the search engine index. The purpose of this sport.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 7 years ago

I agree that content is king.  However, what some lose sight of is the fact that photographs ARE content! 

Posted by Tricia Jumonville, Texas REALTOR , Agent With Horse Sense (Bradfield Properties) almost 7 years ago

Pictures break up the boring black and white of the screen and allow your eyes to focus better. BUt most importantly, when you insert your pictures, if you put the title and description of the picture right there, those titles now become content as well!

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com) almost 7 years ago

Content is important and a glimpse of what you can expect to find in the neighborhood is the icing on the cake. 

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) almost 7 years ago

Tammie, Beyond a doubt they matter.  I suspect a LOT fewer people would read our posts if they never had a picture or graphic.  Congrats on the Feature!

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) almost 7 years ago

Jeanna - So true.

Charlie - That's what makes us stand out from the rest.

Andrew - Those are great suggestions.

Tricia - My new favorite phrase, photographs are content.

Donna - That's what we want more content.

Cindy - Who doesn't like icing?

Bliz - Otherwise, it's just a wall of words. I hate reading a wall of words.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

I agree with the other commenters - photos make a post more visually appealing and can often capture the reader in ways that mere words wouldn't do.  And there are SO many talented photographers here in the Rain that we get to enjoy many wonderful pix!  (Like yours) :)

Posted by Nancy Conner, Olympia/Thurston County WA almost 7 years ago

Tammie a picture is worth a thousand words, that is such a true statement.   I can't tell you how many times it was the photo that initiated the first call.

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) almost 7 years ago

A picture is worth a thousand words!  Don't forget that alt-text on an image can also boost your SEO a smidgen.  I also like to include a photo in my posts if I can.

Posted by Andie Mueller almost 7 years ago


I couldn't agree with you more. I believe the most important reason to use photos is to capture a web visitors interest in that first 6 seconds. Studies have shown that you have a very short amount of time to capture someone's attention when they land on a web page.

Once you've captured that interest, content is king, no question. And of course, content is king in getting you to rank in the first place and getting people to land on your blog.......but once they do, you'd better make sure they want to stay and read.

We find that posts on ActiveRain with an image tend to have longer average time on page than posts without an image. If the consumer who clicks on your result in the search engines is drawn into your post, they will stay on the page longer and read the information you have provided with greater frequency than without an image. If your pictures are really good, and formatted to make the post look professional, all the better.

To be honest, I would go with a post without an image before I would put up a post where the formatting doesn't look professional. If people are looking for a professional when they are searching online, I believe that the appearance of your post from a formatting perspective can be huge. If it looks like an amateur did it, with no concern for the layout, people (and maybe it's even subconscious) will be inclined to move on and find something that looks professional.

This extends to blog headers as well. I notice you don't have one on your blog, but a lot of folks do.......and some of them scream 'Amateur!!'. Professional appearance is important. It's why you don't dress up in sweats to show your client's houses. Why would you put sweats on your blog (with poor image lay out and an amateur design element in your header).

All of this doesn't even mention the fact that we get quite a bit of traffic from Google images to ActiveRain. It's a little bit less since the Google Panda update, but we still get a decent amount. In this case then, it was actually the image that lead them to your content.

Great post, thank you for writing it!

Posted by Bob Stewart, ActiveRain Ambassador (ActiveRain) almost 7 years ago

Photos, even well-done graphics, enhance the viewers experience. My blogs are loaded with professional photography as well as my patented floor plans that launch the photos out of the floor plan itself -- both are very well received by viewers ... as measured by their comments back to me .. as well as by the "hang-time" on my own web pages where properties are featured. Absolutely they matter and routinely incorporating good photography into your blogs is a good and favorable habit to cultivate IMHO.

Posted by Judith Sinnard, The SMARTePLAN Lady (SMARTePLANS; Houston, Texas) almost 7 years ago

Nancy - We sure do.

Jennifer - I hear ya.

Andie - You'll always find something in my posts.

Bob - Since our goal is to get consumers to take interest in our posts, it's good to know that studies show readers have a tendency to remain on posts that are visually appealing versus those that are not. That may come as a shock to some of our AR friends.

In reference to the header, I do plan on putting one together but just haven't gotten around to it yet. As you said, I want it to look professional not as though it's thrown together. I think you've shamed me into getting on that one right away.

Thanks for stopping by. I know there are many here who value your opinion and I appreciate the time you took to comment.

Judith - I need to visit your posts again to check that out.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

Tammie -- here's a quick link to one :) Enjoy! http://activerain.com/blogsview/2547123/friendswood-5-bedroom-stone-home-with-pool-and-sophisticated-whole-house-audio-and-technology-systems-view-smarteplan-w-embedded-photos-

Posted by Judith Sinnard, The SMARTePLAN Lady (SMARTePLANS; Houston, Texas) almost 7 years ago

Tammie - such a GREAT post, I'm so glad it was featured. I've been hiding away the past couple of weeks to concentrate on doing my new online course that is just about to be released (graphics on our blogs). Everything you just said here in this post was resonating with everything I've been recording in my sessions. Love it! :) This one is getting into my bookmarks for sure. thanks! 

Posted by Craig Daniels, Technology Instructor/Project Consultant (Tech Training for You!) almost 7 years ago

I'm so with you on this Tammie!  Photos really jazz up a dreary blog!

Posted by John McCormack, AlbuquerqueHomes.com, Albuquerque Homes Realty (Albuquerque Homes Realty * www.AlbuquerqueHomes.com) almost 7 years ago

Tammie:  Photographs in our blogs are like furnishing in our listings....what a person sees will draw them in for a closer look!  And just maybe, that person will become a client (like your out of state clients) or purchase the home...all because the photographs/furnishings were appropriate.

Posted by Gwynn Carpenter, : Broker, Home & Hearth Realty (512)467-6191 (Gwynn Teal Carpenter-Broker: Home and Hearth Realty (Austin)) almost 7 years ago

Tammie you are right!  Pics do matter and they keep readers on the page longer and therefore on your site or blog longer.  Now make the pics clickable and you have a whole new way to market!



Posted by Dylan Taft, Ulster County Area Consultant (Dylan Taft Broker/Owner Taft Street Realty, Inc.) almost 7 years ago

I think all photos matter, as long as they are good quality photos. "Every picture tells a story, don't it! "

Posted by Jeff Pearl, Full Service Full Time Realtor (RE/MAX Distinctive / LIC in VA) almost 7 years ago


You are a very talented photographer and your pictures definitely enhance your posts. I love reading your posts & see the pictures accompanying it. What camera do you use to take these great pics?

Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty) almost 7 years ago

Judith - Thanks for the link.

Craig - Timing is everything.

John - They sure do.

Gwynn - That is a great analogy.

Dylan - I have done that before.

Jeff - Quality photos are key.

Ann - Thanks for the nice compliment.

The top right photo was taken with a Canon T1i. Those photos have to be reduced to download to AR. The file is too large otherwise.

The bottom left photo was taken with my point and shoot digital camera Canon PowerShot SD1100 IS. As you can see, it takes great photos. I'm not very good at editing photos. So the pictures you see here are just as I took them. They haven't been enhanced or edited in anyway. Pretty nice, huh?

I use a professional photographer for all my listing photos. This is primarily because I want a wide angle lens to show the entire room and want them to be well-lit but not over-exposed.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

Hi Tammie ~ Photos are a fantastic enhancement to our posts -- and your photos are wonderful!  It's easy to see why potential clients find you through your blog and want to work with you.

As a professional home stager, good photos are critical to my business, so I appreciate the fact that AR provides such a great platform to showcase our work for the public.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) almost 7 years ago

Maureen - AR must be a tremendous resource to show off your work.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

Tammie - they are a fantastic visual feast for the eyes among all of the blah-blah-text.  

Photos are the ! point to the content. 

Posted by Andi Grant, Helping 1st time buyers and home sellers in LA! (310-508-4354 | FirstTimeHomeBuyerRealEstate.com) almost 7 years ago

Tammie - to me, photographs matter a lot. There are few posts I'll even bother to read unless they have a photo or a graphic. And photos (not a graphic) are a MUST in localism posts. A MUST.

Posted by Cynthia Larsen, Independent Broker Serving Sonoma County, CA (Safe Haven Realty) almost 7 years ago

Tammie, Yes they matter.  Photos are content. Images are content. Google wouldn't have a separate search engine for images if they didn't matter. Some of my best blogs are photo essays. Fortunately for me, I read Lenn's copyright posts when I first started blogging so I shoot and publish my own pictures on my blog. Your photos are beautiful and your blog matters.

Posted by Mitchell J Hall, Lic Associate RE Broker - Manhattan & Brooklyn (The Corcoran Group) almost 7 years ago

Andi - Very well said.

Valerie - I can tell from your posts.

Cyntihia - I'm with you.

Mitchell - Thanks.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

Photos sell homes. Great photos and virtual tours reach a more targeted and motivated audience.  They sell homes faster and at a higher price.

Posted by Eric Kodner, Wayzata Lakes Realty: Twin Cities, Madeline Island (Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes) almost 7 years ago

Photographs TOTALLY matter. Photos without decent content may not go very far, but great content without photos may not be noticed.


Posted by Mel Ahrens, MBA, Kelly Right Real Estate, Customized Choices for your Real Estate Needs (Kelly Right Real Estate) almost 7 years ago

I think you are spot-on about your readers getting a feel for what you and what your article is about ... good and bad.  I've seen some amazing photos and graphics that accentuated the article and others where I was so boggled as to why the photos were included.  Thanks for your post - and for everyone's feedback!  It's good to read not only what you have to think, but what the others are offering back.  

Posted by Janell Kittleson, Rentec Direct (Rentec Direct) almost 7 years ago

Tammie, Localsm or not, a good picture makes the post more inviting, easier on the eyes, and more memorable.

Posted by Donald Reich (Prudential Centennial) almost 7 years ago

Those pictures are stunning. They give you a good feel about your post and about you as a Blogger or Realtor in your area.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) almost 7 years ago

Bob Stewart said it all... Photos are very important... and I think readers appreciate them also. 

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 7 years ago

Photos add visual interest and help the overall layout of the content so visitors can easily read and appreciate the quality of the post. Your photo of the pool has some really interesting shadows in it!

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) almost 7 years ago

Unless you write as well as David Sedaris, Augusten Burroughs or Ernest Hemingway, pictures always help.

Especially good pictures.

Posted by Anthony Daniels, SF Bay Area REO Specialist (Coldwell Banker) almost 7 years ago

Photos matter! Plain and simple.  You can't get around that. Many people who say content is king don't take good photos.  But taking good pictures can be learned.  Photography is crack cocaine for buyers!

Posted by Ruthmarie Hicks (Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605) almost 7 years ago

Tammie, photos are very very essential to blog posts, it breaks up the content for reader to keep interest, if it is localism blog, it give out of town buyers some visual ideas of what the neighborhood or local business is like. We are in a visual world, photos absolutely matter!

Posted by Eileen Hsu, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) almost 7 years ago

Congrats on the feature! I definitely think pictures make a positive and necessary contribution to blog posts. They help hold the readers attention and can be an excellent way to communicate emotion or tone for a blog. Great points. Thanks for sharing.

Posted by Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572, Angel Realty, LLC (CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents) almost 7 years ago

I believe it, photo's are very important and make a good impact on blogs.

Posted by Luis Iniguez, Search Inland Empire Homes For Sale - Short Sale Agent (Option One Real Estate) almost 7 years ago

Pictures make a huge difference! I need to start putting pictures in my blogs. I'll bet that people click away because there's "only" words.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) almost 7 years ago

Tammie, I usually skip blogs without photos unless they are really short. It has to be interesting to catch my attention and make me want to read it because I am a very busy person.

Posted by Tracy Lee Parker, Buy*Sell*Lease (RE/MAX Dallas Suburbs/PLATINUM PROPERTIES & MANAGEMENT) almost 7 years ago

YAY Tammie! Photos provide info, and inspiration. When I'm reading a blog, I want to know more of the author's intent, so yes, I'm with you.

Posted by Marie Graham, Westchester County Interior Decorator, Home Stager (Owner, The Refreshed Home White Plains NY) almost 7 years ago

Tammie - I think the photos are particularly important with localism posts.  Though I'm not sure about icing, since I'd rather eat the icing and skip the cake.  Of course, I love photos.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 7 years ago

Eric - I don't think anyone would argue that point. I was specifically speaking about the importance of photos in our blog posts.

Gretchen - That is so true.

Janell - Thanks for stopping by.

Donald - I'm with you.

Cheryl - I'm not really much of a photographer. I just choose the right subject on the right day.

Joan - I can't tell you how many times people ask if the photos in my market reports are actual pictures of homes in that neighborhood. It really helps them get a feel for the neighborhood.

John - That is one of my favorite photos. I include it in just about every single post I write about this neighborhood.

Anthony - My content isn't that good so the photos help.

Ruthmarie - If it gets them to buy, that's all that matters.

Eileen - Absolutely.

Laura - Thanks.

Luis - The more the better.

Eric - Just read the comments and you'll know.

Tracy - That's true of buyers also.

Marie - I know photos are very important in your business.

Christine - Too much icing ruins the cake, I suppose that could be true of photos.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

I love seeing all of the photos everyone here takes!  I always feel like I have traveled to all of these little neighborhoods. 

Posted by Jo Olson, HOMEFRONT Realty @ LAKE Roosevelt - Stevens County (HOMEFRONT Realty) almost 7 years ago

Tammie, love your photos! Yes, I agree, good photos do matter, whether selling a home or blogging.

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 7 years ago

Hi Tammie, great post! Yes photos are important. I frequently post on Craigslist and I find that if you do not use photos you do not get calls. People want to see images whether it is in blog posts, advertisememts or anything else.

Posted by Ciara Brennan (Mass Homes Realty) almost 7 years ago

Tammie, i just love your TN posts...congrats on the Feature...you share about Franklin so well and the pictures are the topping on the cake...

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) almost 7 years ago

Most people are visual. Hence, photos/ graphics are important. I would have to disagree with one of the previous comments you received. If I could go back in time and research this person's work or blog - it would be pretty boring (to me at least, a very visual person).

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.) almost 7 years ago

A good lesson about the importance of photos . . and Bob's comment was the icing on the cake

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) almost 7 years ago

Tammie, I totally agree with you. Photos not only add interest to a post, but they can say a lot and add to the content of the post.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 7 years ago

Although what works best for you might not work for others, I LOVE the suggestions and commentary surrounding your blog, thank you so much!

Posted by Steve Barker, Steve Barker (Movement Mortgage) almost 7 years ago

Tammy:  You are a prime example of the great good photos can do within blog posts.  My wife and I look forward to your next offerings ... and one of the biggest reasons are the wonderful pictures you include there.  They are truly representative of your area and provide us real insight into the "feel" of living in or near Franklin TN.  Pictures do sometimes speak louder than words ...

NEVER stop including your photos ... we'd truly miss them ...


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) almost 7 years ago

Yes indeed they are, they break up the content and make it easier to read..a long blog with no pictures wil lose someones attention!

Posted by Michael Deery (Citywide Financial Corp) almost 7 years ago

I don't know...but I do think that it makes it more interesting, visual. I try and include one. Now....what you are talking about, Localism? of course they matter. Maybe it wouldn't hurt if they weren't there, but it certainly helps if they are.

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) almost 7 years ago

I guess this is why they say a picture paints a thousand words.  If used correctly---yes.  If it's just a filler and not relevant, then no.

Posted by Jennifer Chiongbian, Real Estate Broker - NYC (Specializing in all types of Manhattan apts & townhouses) almost 7 years ago

Jo - I enjoy it as well.

Pamela - That's why I try to do both. The advantage of the internet is that it's visual.

Ciara - I'm not sure how agents sell homes with terrible photos.

Ginny - Thank you. I hope my readers feel that way.

Loreena - It was. No photos at all but remember, he thinks "content is king". What he doesn't realize is that photos ARE content.

Fernando - Yes, it was.

Michael - Ditto.

Steve - I see, you haven't written your first blog post yet. I wish I'd had the benefit of this knowledge prior to writing my first blog post.

Gene - You'll have to visit sometime with your wife. It's a beautiful area and my photos don't quite do it justice but thank you for your continued loyalty and support.

Michael - That has happened to me once or twice.

Karen - Your posts are always visually appealing. I always use something-photos or clipart. But for localism, photos are best.

Jennifer - There are plenty of people who add photos to their blogs that may not be relevent to their content. Mostly because they are great photographers as well as writers. Richard Weisser is one example of this. I thoroughly enjoy both his writing and his very keen eye. His photos definitely enhance his blog posts.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

I do think photos are very important for the simple fact the numbers don't lie. Posts with photos are read 50% more than those without. (That is even the case in newspapers and magazines) Photos do matter! 


Posted by Respect Realty LLC, Brokers - Oregon / SW Washington Real Estate (Respect Realty LLC) almost 7 years ago

Hi there Tammie, we are definitely on the photos side of this one! If you just think about the various learning styles (auditory, visual and kinestetic) it is always a god idea (our opinion) to try and include all types. Larry can hear something and then do it, the few times I have tested on it, I came up on all three. I respond nearly equally on all three.

Sometimes people like pictures because they explain more, show more etc, others simply don't have the attention span to read a full type written page of black and white to create their own pictures in their imagination.

Jacque & Larry

Posted by Larry & Jacque Ficek, Realtors - Wasilla Alaska (Alaska Dream Makers) almost 7 years ago

I think photos are my weak spot, but I do think they better.  If appearance was not important then why do big companies spend so much money on "look"

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) almost 7 years ago

words can touch one's heart but a photo is a treat for the eyes. I say yes!

Posted by Elisa Uribe Realtor #01427070, California Homes for Sale in the East Bay (Golden Gate Sotheby's International) almost 7 years ago

Have to agree that the photos matter. Sometimes they make you laugh before you even start reading. They draw you in for a Localism post as you've shown.  That brings to me to the comment about some people here using cartoon graphics. I think they look immature for some reason, who cares of they are commons licensed.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) almost 7 years ago

Good afternoon Tammie. I think content is king but photographs help convey feelings and while I seldom use them I do appreciate them.

Posted by Sheila Anderson, The Real Estate Whisperer Who Listens 732-715-1133 (Referral Group Incorporated) almost 7 years ago

Hi Tammie,  You're preaching to the choir here !  Readers are drawn in by them and Google also notes their presence in our posts !

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) almost 7 years ago

Todd - You always have great photos on your blog so you should know about traffic.

Larry & Jacque - You recently had some photos of your area from years ago. It really helped to understand how your area has changed over the years.

Gene - Very good point.

Elisa - "A treat for the eyes", I like that.

Lyn - I have used both. Sometimes a silly graphic portrays what I'm feeling better than a photo. But I rarely use graphics for localism posts. I literally have hundreds of photos for those.

Sheila - I'm auditory--not really a visual person but I will say, I am more apt to read a blog post with some type of graphic to break up the written word.

Bill - This may be a little known fact to some people.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

I happen to post lots of photographs and have a small regular following of ActiveRain members.  I'd like to think that photographs are helpful but I wonder if they make any difference to prospective clients.

Sharing photographs does provide some personal satisfaction when others express their appreciation.

The Colors of Autumn

Colonial Williamsburg on Thanksgiving Day.  Photograph by Roy Kelley.

Roy and Dolores Kelley Photographs

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) almost 7 years ago

Arent pictures worth thousands of words? And words are worth thousands of dollars?

At least that is what I've been told.


Posted by Jayson Holland, Jay Holland (Listings.com) almost 7 years ago

I saw this on a reblog--it's excellent! The pictures should support and add to what you are writing about and yours are perfect!

Posted by Peggy Chirico, REALTOR® 860-748-8900, Hartford & Tolland County Real Estate (Prudential CT Realty) almost 7 years ago

Roy - Photographs absolutely do matter to consumers.

Jayson - I hope that's true.

Peggy - Thanks so much.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

Photos are more important than words.  Many people are visual and not oriented to words.  Remember a picture is worth a thousand words.  Just remember proper exposure and composition.

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) almost 7 years ago

Absolutely the photos count! They can enhance your overall story and make the article more visually appealling. Words on a page are boring, the photos definitely count.

Nice post!

Here's to a great 2012!

Posted by Jamie R. Bell, Your Central CT Realtor (Bell Realty Group at Berkshire Hathaway HomeServices NEP) almost 7 years ago

Jeanne & Ralph - This is so true.

Jamie - I'm with you.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

I'm sure you're right - but I wish you weren't.

When you write about homes and neighborhoods the photos are a definite asset because they add to the story, But since I often write about writing and marketing, there are no photos that actually fit.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) almost 7 years ago

Pictures or videos, they add to the content and attracts attention with a compelling headline, so I agree. Your Westhaven pool photo is fantastic, did you have a pro take it?

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) almost 7 years ago

Pictures speak a thousand words. I have always wondered where people get their photos for their blog posts?

Posted by Sylvie Stuart, Home Buying, Home Selling and Investment - Flagsta (Realty One Group Mountain Desert 928-600-2765) almost 7 years ago


I absolutely agree that images are important, for several reasons. One or more images makes the post much more appealing and captures attention. And the right photos serves to enhance the topic and provide more information, espeically in localism posts - writing about housing communities is a great example where you can use pics to tell far more about a neighborhood than your words.

And, as pointed out by others, when you label the photos correctly they become searchable and enhance your SEO.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) almost 7 years ago

Marte - That's when I add a piece of clipart just to make it visually interesting.

Kimo - No I took the Westhaven photo with my point and shoot digital camera. I know. It's really good. My camera is a Canon Powershot SD1100 IS. That's how easy these digital cameras make it to take great photos.

Sylvia - For my local posts, I take my own photos. However, I also subscribe to iclipart.com. They have graphics and photos. I use these for posts like Is Your Business Built for Speed or Endurance? I didn't have a photo of a race horse but wanted to add something to make it visually appealing.

Jeff - Those are all the reasons I use photos.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

Yes!  Hi Tammie, yo bet those photos matter.  I pass over the cartoons but always enjoy original photos especially nature!

Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) almost 7 years ago

Pictures and videos attract the spiders for SEO results. No doubt.

Posted by Susan Phelps almost 7 years ago

Bob - Photos are a must for local posts.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

Tammie, I love your area and had a chance to visit it when my son lived in Nashville.Actually it was Anticoch. Though it is not like South Florida, it reminded me when we lived in Maryland. If there was ever a place it would be Brentwood. As far as the post one would have to agree if a picture is like a 1000 words it certainly would help me not have to type as much. Thanks for sharing     

Posted by Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA (Winston Realty, Inc.) almost 7 years ago

Winston - Brentwood is a wonderful community. Photographs enhance every word you type.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

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